Maximize Your Etsy Traffic with These Etsy SEO Tips in 2023

Are you an Etsy seller struggling to get your products seen by more people? It can be a challenge to stand out in a sea of online shops, but luckily there are ways to maximize your Etsy traffic and increase your sales. In this blog post, we’ll share with you some of our top Etsy SEO tips for 2023.

  • Start with keyword research. Understanding what keywords your target audience is using to find products like yours is crucial in optimizing your listings for search engines.
  • Optimize your listing titles and descriptions by incorporating those keywords in a natural way. Don’t overdo it or stuff your titles and descriptions with too many keywords.
  • Take advantage of Etsy’s tags feature. Be sure to use all 13 tags and include relevant keywords in them.
  • Utilize high-quality images and fill out all the listing attributes, such as materials and sizes. This will help your products show up in more specific search results.
  • Engage with customers and have a strong social media presence. This will not only help you build a following, but it can also increase the visibility of your listings.

By implementing these Etsy SEO tips, you can begin to see an increase in your shop’s traffic and sales. Don’t wait any longer to optimize your listings and start standing out in the crowded world of Etsy.


Selling on Etsy can be a lucrative business, but with thousands of shops selling similar products, it can be hard to stand out from the crowd. One of the best ways to get your products noticed is through Etsy SEO.

In this article, we’ll go over some effective Etsy SEO tips to help you maximize your traffic and sales.

Why Etsy SEO is important?

Etsy SEO is important because it helps your shop to appear higher in search results, which in turn can lead to more traffic and sales. When someone searches for a specific item on Etsy, they are presented with a list of shops that sell that item.

If your shop isn’t one of the first shops that appear on that list, then it’s unlikely that potential customers will find you. That’s why optimizing your shop for Etsy SEO is crucial.

The impact of Etsy SEO on your sales

Optimizing your shop for Etsy SEO can have a significant impact on your sales. When your shop appears higher in search results, not only are you more likely to get clicks to your shop, but you’re also more likely to get sales.

According to Etsy’s own data, shops that appear on the first page of search results get 90% of all clicks, while shops on the second page only get 10%.

How Etsy SEO works

Before we dive into specific Etsy SEO tips, it’s important to understand how Etsy SEO works. Etsy has its own search algorithm that determines which shops appear in search results.

The algorithm takes into account a variety of factors, including the keywords in your product titles and descriptions, the relevance of your products to the search query, and the number and quality of reviews your shop has.

Keyword Research

Finding the right keywords for your Etsy shop

To optimize your Etsy shop for SEO, you first need to find the right keywords. Keywords are words or phrases that people use when searching for products on Etsy. You want to include these keywords in your product titles and descriptions to increase your chances of appearing in search results.

One way to find the right keywords is to use an Etsy SEO tool such as the one offered by This tool allows you to perform keyword research and find the most popular keywords for your product. You can also use the “Related Searches” feature to find related keywords that you may not have thought of.

Using long-tail keywords

In addition to using popular keywords, it’s also a good idea to use long-tail keywords. Long-tail keywords are more specific phrases that contain multiple words. While they may not have the same search volume as popular keywords, they can be easier to rank for in search results.

For example, if you sell handmade soap, instead of using the keyword “soap,” you might use the long-tail keyword “natural handmade soap.” This allows you to target a more specific audience and increase your chances of appearing in search results for that specific phrase.

Etsys search algorithm and keyword placement

It’s also important to understand how Etsy’s search algorithm works and where to place your keywords. Etsy’s algorithm places more weight on the keywords that appear in your product titles and tags. Make sure to include your main keywords in your product titles and tags, and use them naturally in your product descriptions.

In addition to using keywords in your product titles and tags, it’s also important to use them in your shop’s About section and in the names of your categories. This helps Etsy’s algorithm to better understand what your shop is about and what types of products you sell.

In conclusion, optimizing your Etsy shop for SEO is essential if you want to maximize your traffic and sales. By using the right keywords and understanding how Etsy’s search algorithm works, you can increase your chances of appearing in search results and getting clicks to your shop.

Use an Etsy SEO tool like to help you find the right keywords, and make sure to place them strategically throughout your shop.

Optimizing Your Shop

If you’re running an Etsy shop, you know that getting traffic to your shop is key to making sales. One of the best ways to do this is by optimizing your shop’s SEO. Here are some tips to help you maximize your Etsy traffic with Etsy SEO in 2023:

Optimizing your shop title

Your shop title is one of the most important elements in Etsy SEO. It is essential to have a clear and concise shop title that accurately describes your products. Make sure to include relevant keywords in your shop title and keep it under 140 characters.

Creating high-quality listings

Your Etsy listings play a crucial role in bringing traffic to your shop. Create high-quality listings with clear and descriptive titles. Remember to add tags using the appropriate keywords; this will help potential buyers find your product when they are searching for related items on Etsy.

You can use an Etsy SEO tool such as TopBubbleIndex’s Etsy Keyword Research tool to help you find the best keywords to use.

Optimizing your descriptions and tags

Make sure to include relevant keywords in your product descriptions and tags. This will help your listings appear higher in search engine rankings, increasing the chances of potential customers finding your products. Use the Etsy SEO tags tool provided by TopBubbleIndex to create relevant tags for your listings.

How to use attributes effectively

Attributes such as color, size, and material can help make your product stand out from competitors. Ensure you are utilizing these attributes in a way that accurately reflects your product, and remember to include relevant keywords in your attributes.

Marketing Your Shop

Once you have optimized your shop for SEO, getting the word out and increasing exposure is equally important. Here are some ways to market your Etsy shop effectively in 2023:

Sharing and promoting your products

Social media is a powerful tool for sharing and promoting your products and driving traffic to your shop. Share your listings regularly on social media platforms, such as Facebook, Twitter, and Instagram, and consider running targeted advertising campaigns.

Using social media to drive traffic to your shop

Create a social media posting schedule and stick to it. Engage with your followers by responding to comments and direct messages promptly. Consider collaborating with social media influencers to promote your products, increasing your reach to a broader audience.

Collaborating with other Etsy sellers

Collaborating with other Etsy sellers by creating promotions and sales events can be an excellent way to increase your exposure and gain new customers. Find complementary products to your own and reach out to sellers to see if they are interested in a collaboration.

By implementing these Etsy SEO and marketing tips, you can maximize your traffic and sales and get ahead of the competition. Remember to use relevant keywords, create high-quality listings, and share your products effectively on social media for the best results.

Advanced Techniques

Etsy SEO is a constantly changing field, and it’s important to stay up-to-date with the latest techniques. Here are three advanced techniques that you can start implementing today to maximize your Etsy traffic in 2023.

Analyzing your shop data and making adjustments

Analyzing your shop data is crucial for understanding how your Etsy shop is performing and what you can do to improve it. Start by using an Etsy SEO tool like TopBubbleIndex to conduct keyword research and analyze your shop’s performance.

Look at which products are selling the most and which ones are not performing as well. Use this information to make adjustments to your shop, including updating your listings, changing your tags, and adjusting your pricing strategy.

International SEO strategies

Expanding your Etsy shop’s reach beyond your home country can be incredibly beneficial for increasing your sales. To do this, you’ll need to implement international SEO strategies. Start by conducting keyword research for the countries you want to target and adjust your listings accordingly.

Consider translating your listings into the local language and adjusting your pricing to be competitive in the local market.

Conversion rate optimization

Conversion rate optimization (CRO) refers to the process of improving your shop’s conversion rate, the percentage of visitors who make a purchase. Start by analyzing your shop’s data to identify which pages are causing visitors to drop off or abandon their carts.

Make adjustments to these pages, such as improving your product descriptions or simplifying your checkout process. Consider running A/B tests to determine which changes lead to the greatest improvement in your conversion rate.


Recapping the benefits of using Etsy SEO

In conclusion, using Etsy SEO can be incredibly beneficial for maximizing your traffic and sales on Etsy in 2023. By implementing some of the advanced techniques we’ve discussed, including analyzing your shop data, using international SEO strategies, and optimizing your conversion rate, you can take your Etsy shop to the next level.

Tips on continuous improvement

Remember that Etsy SEO is an ongoing process, and it’s important to continuously monitor and adjust your strategies. Consider using tools like TopBubbleIndex’s Etsy tag generator to identify new keywords to target and regularly update your listings.

By staying on top of the latest trends and making continuous improvements to your shop, you can maximize your Etsy traffic and sales in 2023.


How To Improve Etsy SEO

If you sell handmade goods or vintage items on Etsy, you know that standing out in a sea of almost 3 million active sellers is no easy feat. Luckily, you can do a few things to help your shop get found by potential customers through search engines like Google. Here’s a quick Etsy SEO checklist of things you can do to optimize your Etsy shop.

1) Start keyword research: What terms or phrases do you want to be known for? Use Etsy Keyword Tool and Google AdWords Keyword Planner to get started. Look for high-volume, low-competition keywords that are relevant to your products. And once you’ve finished your keyword research use Etsy Tag Generator to generate relevant tags that will boost the visibility of your Etsy listings and the Google search results for related keywords.

2) Incorporate keywords throughout your shop: Once you’ve identified the right keywords, place them strategically in your shop’s title, tags, sections, bio, and product listings. Be sure to use them in a way that sounds natural—stuffing your listings full of keywords will not only turn off potential customers but also hurt your chances of ranking high in search results.

3) Use high-quality photos: Good product photos are essential for any online shop, but they’re especially important if you want your listings to show up in image search results. Use well-lit, sharp photos that accurately represent your product, and be sure to include alt text (a brief description of the photo) for each image.

4) Promote your shop on social media: Social media is a great way to drive traffic to your Etsy shop. Post links to new listings on Facebook, Twitter, and Instagram; run targeted ads, and use relevant hashtags to reach new audiences.

5) Keep your shop updated: Nothing says “unprofessional” quite like an outdated Etsy shop. Be sure to regularly update your banner image, product photos, and listing descriptions so that potential customers know they’re dealing with an active and engaged seller.

6) Encourage customer reviews: Customer reviews not only build trust and credibility—which can encourage more sales—but also provide fresh content for your product listings (which helps with SEO). So go the extra mile to encourage happy customers to leave reviews on the items they’ve purchased from you.

7) Offer fast shipping: Customers today expect fast shipping, so do whatever you can to meet (or exceed) their expectations. Offering expedited shipping options is one way to improve the customer experience and make sure people come back to your shop again in the future.

8) Get involved in Etsy teams: Joining an Etsy team is a great way to network with other sellers in your niche and get your products in front of new audiences through team treasuries (curated collections of items from team members). Most teams have their forums where members can share tips and advice—take advantage of this resource and learn as much as you can from more experienced sellers!

9) Monitor your stats: Keep an eye on how many views, favorites, and sales each of your listings receives using Etsy’s Stats tool so that you can fine-tune your tags, descriptions, and other listing details accordingly.

10) Write compelling listing titles and descriptions: In addition to using the right keywords, it’s also important to write catchy, descriptive titles and descriptions for your listings. This helps customers find your products when they’re searching Etsy, but it also helps convince them to click on your listing once they see it in their search results. Remember to keep your target audience in mind as you write—what words or phrases will appeal to them?


Can you do SEO for Etsy?

Yes, you can definitely do SEO for Etsy. As a matter of fact, Search Engine Optimization (SEO) process can significantly help improve the visibility of your Etsy shop and item listings in search engine results such as Google, Bing, and Yahoo, in addition to Etsy search.

How to do SEO optimization on Etsy?

To optimize your Etsy shop and item listings for SEO, there are a few things that you can do. First, research and use relevant keywords and tags to improve the chances of your items being discovered in searches. Ensure that your titles and descriptions contain these keywords naturally.

Use high-quality images and videos of your products, and always respond to your customers’ queries and concerns.

How do I find the best SEO keywords for Etsy?

Finding the right SEO keywords for Etsy requires a bit of research, but it is worth it in the end. Start by using the Etsy search bar to see what people are searching for when looking for items similar to yours.

Next, use tools such as Top Bubble Index to generate tailored SEO keywords for Etsy that accurately reflect your product and target audience.

How do you get a high rank on Etsy?

To get a high rank on Etsy, optimize your product listings with relevant keywords in any titles, tags, or product descriptions. Since customer satisfaction is essential for high SEO ranking, ensure to respond promptly to customer complaints and only use high-quality images and videos for your product listings.

Best Etsy SEO Tool

When it comes to optimizing your Etsy SEO, it is always great to have certain tools available at your disposal. Top Bubble Index is one of the best Etsy SEO tools that can help make this process much easier.

By doing comprehensive keyword research and capturing trending data, Top Bubble Index will provide you with the information you need to create targeted Etsy SEO optimized listings.

Best Etsy SEO Tags

Properly tagged Etsy products are essential for good SEO ranking. Tools like Top Bubble Index’s Etsy Tag generator allow you to create relevant and high-ranking tags for your listings. These tags will help your products appear in relevant searches, which increases visibility and sales.

Simply input your target keywords, and Top Bubble Index will do the rest!