Are you an Etsy seller ready to take your business to the next level? Your product photos may be the key to unlocking your success. In this blogpost, we will discuss the importance of optimizing your Etsy listing photos and provide you with everything you need to know about the best photo size to use on Etsy in 2023.
From understanding the impact of listing photo size on your Etsy SEO rankings to tips and tricks for resizing your photos, this guide has got you covered. So, grab a notebook and let’s dive into the world of Etsy listing photos.
In today’s world, where visuals play a vital role in attracting customers, having an appealing Etsy listing photo can make or break your business. Etsy, being one of the most popular e-commerce platforms, puts emphasis on the product photos uploaded by the sellers. Therefore, it is imperative to ensure that your Etsy listing photo is of the right size and dimension.
Why Etsy listing photo size is important
Etsy listing photo size is crucial as it is the first thing that potential customers notice about your product. Therefore, it is essential to make a good first impression by uploading a clear and visually appealing Etsy listing photo.
Additionally, having a well-optimized product photo allows Etsy’s search algorithm to classify and categorize your product accurately, making it easier for customers to find it.
How Etsy listing photo size affects your shop’s performance
An Etsy listing with the best image size for an Etsy listing significantly impacts the shop’s performance. For instance, if your listing has low-quality images or the images are too small, customers may not feel confident in the product and may not end up making a purchase. On the other hand, high-quality and appropriately sized images can attract buyers, improving the chances of making a sale and boosting customer engagement.
Understanding Etsy Listing Photo Requirements
Minimum requirements
According to Etsy’s guidelines, the minimum size for an Etsy listing photo is 1000 pixels on the shortest side. Anything smaller than this size might be pixelated and blurry, making it difficult for customers to see your product.
Recommended sizes
While the minimum size is 1000 pixels, it is recommended that you upload photos that are at least 2000 pixels on the shortest side. High-resolution images look crisp and clear, and they allow customers to zoom in and examine the details of your product better.
Maximum photo size and resolution
Etsy allows sellers to upload images with a maximum size of 10MB and resolutions of up to 300dpi. However, for web display, a resolution of 72dpi is sufficient, so there is no need to upload images with higher resolutions. Doing so may slow down the loading time of your shop, leading to a poor user experience.
In conclusion, having the best size for Etsy listing photos is critical for your shop’s success. By ensuring that your listing photos meet Etsy’s requirements, you increase your chances of attracting potential customers and winning their trust, leading to more sales and higher revenue.
Taking Photos for Etsy Listings
Selling on Etsy is a great way to showcase your handmade products to the world. However, to make your products stand out from the competition, you need to have eye-catching photos that highlight the unique features of your products. In this section, we will discuss everything you need to know about taking photos for Etsy listings.
Equipment Needed
Before you start taking photos, you need to make sure you have the right equipment. A digital camera with at least 12 megapixels is recommended, but a modern smartphone can also do the job. You will also need a tripod, especially if you are taking close-up shots. A tripod will keep your camera steady and prevent blurry images.
Best Angles and Lighting
When taking photos for Etsy listings, it’s important to showcase your product from various angles. Make sure you capture close-up shots as well as full-body shots. Natural lighting is best for product photography, so try taking your photos near a window during the day. Avoid direct sunlight, as it can create harsh shadows and overexposure.
Cropping and Editing Photos
After taking photos, it’s important to crop and edit them to make them look their best. Crop your photos to focus on the product, and adjust the brightness and contrast to make the colors pop. You can also use free photo-editing software like GIMP or Canva to add borders or filters to your photos.
Etsy Product Photography
How to Take Stunning Photos to Boost Sales? If you are an Etsy seller, you know how important it is to have high-quality product photos. Product photography can make or break your online sales, as it is the first thing a potential customer sees when browsing your shop.
As such, investing time and effort into product photography is critical to the success of your Etsy shop.
1. Choose the Right Camera and Lens
If you want to create high-quality product photos, you need to start with the right equipment. A good camera and lens can make a massive difference in the quality of your photos. While smartphone cameras have come a long way, they still cannot compete with a professional camera.
Therefore, we recommend investing in a DSLR camera and a lens with a low aperture of f/1.8 to f/2.8 for a shallow depth of field. This will help your product stand out by blurring the background and creating a sharp image of your product.
2. Set Up a DIY Photo Studio
You do not need to spend a fortune renting a professional studio to take excellent product photos. Instead, you can create a DIY photo studio in your own home with simple tools. For example, you can use a white poster board or foam board as the background for your product, as it will reflect light and make the product stand out.
Additionally, you can use natural light or invest in affordable lighting kits to create a well-lit photo studio.
3. Plan Your Product Shoot
Before you start taking photos, it is important to plan your product shoot. Consider the mood and tone of your overall brand and ensure that your photos align with it. Additionally, plan the angles and shots you want to take and experiment with different angles to create unique and interesting photos.
Remember, your product photos need to showcase your product’s features, so make sure you capture all the critical details.
4. Keep Your Photos Simple
While you may be tempted to add fancy backgrounds and props to your product photos, we recommend keeping your photos simple. This ensures that the focus is on your product and not on the props. You can use props to enhance your product, but make sure they do not detract from it.
5. Edit Your Photos
No matter how good your photos are, a little bit of editing can go a long way in enhancing their quality. Adjusting the brightness, contrast, and sharpness of your photos can make a massive difference in the final result.
Additionally, you can use editing software, such as Photoshop or Lightroom, to remove any imperfections and make your product photos look stunning.
6. Optimize Your Photos for Etsy
Finally, it is essential to optimize your photos for Etsy. This involves resizing your photos to fit Etsy’s requirements and compressing them to reduce the load time.
Additionally, make sure to name your image files with descriptive names, such as “handmade-earrings.jpg,” as this will help your photos rank higher in Etsy’s search results.
Optimizing Your Etsy Listing Photos
Now that you’ve taken your photos, it’s time to optimize them for Etsy listings. Upload the photos in JPG or PNG format with a pixel size of at least 2000×2000. This is the recommended size for Etsy listing photos.
Naming and Saving Your Photos
When saving your photos, use descriptive filenames that include relevant keywords. For example, if you’re selling handmade jewelry, name your photo “handmade-jewelry-necklace.”
This will help your photos appear in search results when buyers are looking for products like yours.
Using Keywords in Your Listing Photos
It’s important to use relevant keywords in your listing photos. Include keywords in the photo title, description, and tags. This will help your listings appear in search results when buyers are looking for products like yours.
However, be sure not to overuse keywords, as this can come across as spammy.
Adding Product Overlays and Text
You can also add product overlays and text to your listing photos to provide additional information and make them stand out. For example, you can add a “Handmade” overlay to let buyers know that your product is unique and one-of-a-kind. You can also add text overlays to highlight product features or promotions.
In conclusion, taking high-quality photos and optimizing them for Etsy listings is essential for selling your products successfully. With these tips, you’ll be well on your way to creating eye-catching listings that showcase your products in the best possible light.
Testing and Improving Your Etsy Listing Photos
Having high-quality photos is essential for Etsy sellers. With so many listings to compete against, it’s crucial to stand out. But how do you make sure your photos are the best they can be? Here are some tips on how to test and improve your Etsy listing photos.
Using Etsy’s Built-in Analytics
Did you know that Etsy offers built-in analytics to help you track how your listings are performing? By analyzing your listing’s page views, clicks, and favorites, you can determine which photos are resonating the most with your audience. Take note of which images are performing well and consider changing weaker images with those that exhibited better results.
Tracking Conversion Rates and Clicks on Photos
Beyond analyzing your page views and clicks, it’s useful to track the conversion rates and clicks specific to your images. This information can be invaluable when considering which photos are working well and where modification or improvement may be necessary.
Experimenting and Testing Different Photo Styles
Don’t be afraid to experiment with different photo styles to find what works best for your shop. Consider testing the same product with different lighting, backgrounds, or angles to determine which one gets more engagement. Try to keep the product the star of the photo while also making it visually appealing to the shopper.
FAQs
What is the Best Ratio for Etsy Listing Photos?
The ideal aspect ratio for Etsy listing photos is 4:3. To make sure you like the way the thumbnail looks, upload a photo into the first image slot. Click the Adjust thumbnail button below the first photo. Zoom in or out, changing the way your image is positioned inside the square, until you’re happy with what viewers will see.
What is the Pixel Size for Etsy Listing?
The recommended size for Etsy listing photos is at least 2000 pixels on the longest side. This will ensure that your photos will appear sharp and clear on all devices, including high-resolution screens.
How Do I Make My Picture Fit on Etsy?
To make your picture fit on Etsy, you can select “Etsy Item Listing Photo” in the Aspect Ratio drop-down menu. Make sure Scale photo is checked to ensure the integrity of your final image. Adjust the bounding box as desired, then click Apply to save your changes.
What Size Should Etsy Photos Be in Photoshop?
The ideal ratio and size for your Etsy photos is 5:4 and 3000 x 2400 px. This allows your photo to have the correct ratio for the thumbnail images that appear in the Etsy search and ensures your image is large enough to look fantastic with the zoom tool.
How to Make Etsy Listing Photos
Making Etsy listing photos can be done with a quality camera or phone camera, a well-lit area, and photo editing software. To ensure that your image is the correct size and ratio, you can use Etsy’s aspect ratio tool, and Photoshop to size your image to 3000 x 2400 px. The key to making a great Etsy listing photo is to make sure your product is the focal point and well-captured.
Etsy Shop Icon Size
Etsy Shop icon size must be at least 500 x 500 px. Etsy recommends uploading a high-resolution image to make sure that it looks good on all devices.
How to Resize Photos for Etsy
To resize photos for Etsy, use image editing software such as Adobe Photoshop or GIMP. Make sure you size your image to around 3000 x 2400 px, keeping the 5:4 aspect ratio in mind. Save the edited image in JPEG format to ensure the file size isn’t too large, but the image is still crisp and clear.
How to Create Etsy Listing Photos for Digital Downloads
For digital downloads, it’s crucial to showcase what the customer is receiving. To create Etsy listing photos for digital downloads, create an image or graphic that showcases the product. A flat lay image featuring the digital asset, alongside a laptop or tablet can also work for digital download listings. Keep the aspect ratio in mind when creating images and make sure they’re clear and simple.
