The Ultimate Selfridges London Shopping Guide: What to Buy & Where to Find It

London’s iconic Oxford Street is a global shopping paradise, and at its heart stands Selfridges, one of the world’s most renowned department stores. More than just a retail destination, Selfridges London is an immersive experience filled with luxury, innovation, and heritage. Whether you’re a fashion enthusiast, a first-time visitor, or an avid shopper looking for exclusive finds, this guide will help you navigate the wonders of Selfridges Oxford Street London UK.

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Welcome to a London Icon: Selfridges on Oxford Street

Selfridges & Co London is a landmark shopping destination, blending history, luxury, and innovation. Founded in 1909 by retail visionary Harry Gordon Selfridge, the store redefined shopping as an experience rather than a mere transaction. Located in the heart of central London, Selfridges Oxford Street London UK is not just a department store but a cultural hub that continues to set the benchmark for retail excellence.

More Than a Store: The Selfridges Experience

Selfridges Oxford Street London is a fusion of shopping, dining, and entertainment. The store is home to creative installations, cutting-edge fashion, and exclusive product launches. With in-house restaurants and a cinema, Selfridges London offers far more than just retail therapy; it’s a showcase for creative installations and cultural programming.

Finding Your Way: Navigating Selfridges Oxford Street

Navigating Selfridges & Co London can be overwhelming, given its vast size and array of departments. Here’s a quick guide:

  • Ground Floor: Beauty Hall, Accessories, Luxury Watches & Jewelry (Wonder Room)
  • Upper Floors: Womenswear, Menswear, Contemporary Fashion, Shoes, Childrenswear, Technology
  • Lower Ground Floor: Foodhall, Homewares, Eateries
  • Key Areas: Click & Collect (Lower Ground), Customer Services (4th Floor), Personal Shopping (1st & 2nd Floors)

Shopping Highlights: What to Buy & Key Brands

Selfridges London boasts a curated selection of luxury and contemporary brands. Here’s what you shouldn’t miss:

  • Luxury Fashion: High-end designers alongside emerging talent
  • Exclusive Timepieces: Prestigious timepieces from brands with specific policies or located in the Wonder Room.
  • Beauty & Fragrances: World-class skincare and cosmetics
  • Gourmet Food: Fine wines, artisanal chocolates, and premium British delicacies
  • Selfridges London Vouchers: Perfect for gifting

Enhancing Your Visit: Services & Experiences

Selfridges & Co London offers premium services to elevate your shopping experience:

  • Personal Shopping: Expert styling and gifting advice
  • Beauty Appointments: Book skincare and makeup consultations
  • Dining: Enjoy restaurants like Brasserie of Light and Alto
  • Gift Wrapping & Alterations: Personalize your purchases

The Digital Doors: Shopping Selfridges London Online

For those who prefer online shopping, the Selfridges London shop online platform offers convenience and luxury at your fingertips. Benefits include:

  • Wide Product Selection: Fashion, beauty, home, and gourmet food
  • International Shipping: Delivery to over 130 countries
  • Click & Collect: Order online and pick up in-store

Planning Your Trip: Practical Information

Location: 400 Oxford Street, London, W1A 1AB, UK
Nearest Tube Stations: Bond Street, Marble Arch, Oxford Circus
Selfridges London Store Hours: Typically 10:00 AM – 9:00 PM (check website for updates)

Your Questions Answered: Selfridges London FAQ

Where is Selfridges located in London?

Selfridges & Co is located at 400 Oxford Street, London, W1A 1AB, UK.

What are the opening hours for Selfridges Oxford Street London UK?

Opening hours vary but typically range from 10:00 AM – 9:00 PM on weekdays, with shorter hours on Sundays. Check the official Selfridges website for current timings.

Which Tube station is closest to Selfridges?

Bond Street (Central, Jubilee, Elizabeth lines) and Marble Arch (Central line) are the closest stations.

Can I shop Selfridges London online?

Yes, the Selfridges London shop online platform offers a full range of products, with international delivery available.

Does Selfridges London sell gift vouchers?

Yes, Selfridges London vouchers are available as gift cards and eGift cards for use in-store and online.

When do Selfridges London sales happen?

Sales occur seasonally, with designer shopping events and promotional discounts. Check the website for updates.

Your Selfridges Adventure Awaits

Selfridges London is more than a department store—it’s an experience of luxury, culture, and innovation. Whether shopping in-store or online, it’s a must-visit destination for anyone in London. Enjoy your Selfridges adventure!