Navigating the world of online luxury fashion can be overwhelming. You may have spotted incredible designer deals on YOOX and the latest runway collections on Net-a-Porter, leaving you wondering:
- Are these two platforms connected?
- Is YOOX owned by Net-a-Porter?
- What is YOOX NET-A-PORTER (YNAP)?
This guide clarifies their relationship, ownership, brand differences, and what makes each platform unique. Whether you’re searching for discounted designer pieces or in-season luxury, we’ll help you shop with confidence.
Table of Contents
- The YOOX NET-A-PORTER GROUP (YNAP) Umbrella
- Distinct Brands, Different Strategies
- Brand Overlap and Selection: What’s the Difference?
- YNAP: The Powerhouse Behind the Brands
- Exploring YOOX NET-A-PORTER Careers
- Conclusion: Separate but Connected
- Frequently Asked Questions
The YOOX NET-A-PORTER GROUP (YNAP) Umbrella
The key to understanding the connection between YOOX and Net-a-Porter lies in their parent company: YOOX NET-A-PORTER GROUP (YNAP).
Neither YOOX nor Net-a-Porter owns the other—they are both subsidiaries of YNAP.
Who Owns YOOX and Net-a-Porter?
YNAP was formed in 2015 through the merger of YOOX Group and THE NET-A-PORTER GROUP, creating an online luxury powerhouse.
In 2018, Richemont, a Swiss luxury conglomerate (which owns Cartier, Montblanc, and other high-end brands), acquired full ownership of YNAP.
In 2022, Richemont initially announced plans to sell a majority stake in YNAP to Farfetch and Symphony Global. However, this deal collapsed in December 2023 following Coupang’s acquisition of Farfetch.
As of October 7, 2024, Richemont has agreed to sell 100% of YNAP’s share capital to Mytheresa, a German luxury fashion platform. In exchange, Richemont will receive a 33% stake in Mytheresa and a seat on its supervisory board. The deal, expected to close in the first half of 2025, includes YNAP’s €555 million cash pile and a €100 million revolving credit facility from Richemont. Richemont will write down approximately €1.3 billion.
So, if you’re wondering:
- Who owns YOOX? → Richemont (pending acquisition by Mytheresa in first half of 2025).
- Who owns YOOX Group? → Richemont (pending acquisition by Mytheresa in first half of 2025).
- Is YOOX owned by Net-a-Porter? → No, but both are owned by the same parent company, YNAP, under Richemont (pending acquisition by Mytheresa in first half of 2025).
Distinct Brands, Different Strategies
While both YOOX and Net-a-Porter operate under the YNAP NET-A-PORTER umbrella, they have entirely separate business models and cater to different types of shoppers.
Net-a-Porter: Luxury, In-Season, & Exclusive Services
Net-a-Porter is your go-to destination for current-season designer collections, offering a premium shopping experience. Think of it as a high-end department store, but online.
- Latest Collections from top designers like Gucci, Prada, Saint Laurent, and Chloé
- Exclusive Capsule Collections
- Personal Shopping Services
- Luxury Packaging & Editorial Content
The site is sleek and modern, designed for a seamless, high-end shopping journey.
YOOX: Discounted, Past-Season, & Treasure Hunting
YOOX focuses on past-season and end-of-season designer items at discounted prices. It’s the perfect platform for discovering deals on luxury fashion.
- Massive Discounts on Designer Goods
- A Wide Selection of Brands (many of the same as Net-a-Porter)
- Exclusive Designer Collaborations
- A “Treasure Hunt” Shopping Experience
If Net-a-Porter is about staying on-trend, YOOX is about finding hidden gems at great prices.
Brand Overlap and Selection: What’s the Difference?
One of the most common questions is:
Does YOOX offer the same brands as Net-a-Porter?
Yes—but with a key difference. While both platforms feature high-end designers, Net-a-Porter sells current collections, whereas YOOX offers previous-season items at a discount.
For example:
- On Net-a-Porter, you’ll find the latest Prada bag at full price.
- On YOOX, you may find a similar Prada bag from a past season at a lower price.
This difference in seasonality is what separates the two platforms.
YNAP: The Powerhouse Behind the Brands
YNAP is more than just an owner—it provides the technology, logistics, and customer service that power both YOOX and Net-a-Porter.
Net-a-Porter IT & E-Commerce Innovation
YNAP invests heavily in technology to ensure a smooth shopping experience across its brands. Their cutting-edge e-commerce platform handles:
- Website performance & security
- Inventory & order management
- Seamless checkout & payment processing
Global Logistics & Customer Service
With an extensive global shipping network, YNAP enables fast delivery and easy returns, ensuring a seamless experience for luxury shoppers worldwide.
Exploring YOOX NET-A-PORTER Careers
Interested in working for a leading luxury fashion retailer? YOOX NET-A-PORTER careers offer exciting opportunities across various fields:
- Fashion Buying & Merchandising
- Technology & IT Development
- Marketing & Communications
- Logistics & Operations
- Customer Service & Data Analysis
Careers at YNAP provide exposure to both the luxury fashion industry and cutting-edge e-commerce innovation.
Conclusion: Separate but Connected
YOOX and Net-a-Porter are currently distinct online retailers with unique selling propositions, catering to different segments of the luxury fashion market. Net-a-Porter offers current-season, high-end luxury fashion with a premium shopping experience, while YOOX specializes in past-season designer goods at discounted prices.
While both have been operating under the YOOX NET-A-PORTER GROUP (YNAP) umbrella, owned by Richemont, this structure is undergoing a significant change.
With the acquisition of YNAP by Mytheresa, expected to be completed in the first half of 2025, the two brands will be separated. This acquisition marks a new chapter for both YOOX and Net-a-Porter, and it will be interesting to see how their individual strategies evolve under new ownership.
Frequently Asked Questions
Are YOOX and Net-a-Porter the same company?
They are both owned by YOOX NET-A-PORTER GROUP (YNAP), under Richemont, but they operate independently.
Why are items cheaper on YOOX?
YOOX sells past-season or end-of-season designer items at discounted prices, whereas Net-a-Porter offers current collections at full price.
Can I return YOOX purchases to Net-a-Porter?
No, returns must be processed through the original platform. YOOX and Net-a-Porter have separate return policies.
Is the quality on YOOX lower than Net-a-Porter?
No, all items on YOOX are authentic designer pieces, but they are from past seasons. The quality remains the same.
What is the relationship between YOOX and Net-a-Porter?
They are both part of YNAP (YOOX NET-A-PORTER GROUP), which is owned by Richemont. They share infrastructure but operate as separate brands.
Who owns YOOX Group?
YOOX Group is owned by Richemont, a Swiss luxury goods holding company. (Note: As of late 2024, an agreement is in place for Mytheresa to acquire YNAP).
What is YOOX NET-A-PORTER?
YNAP is a leading online luxury fashion retailer that operates both YOOX and Net-a-Porter, along with other brands.
Final Thoughts
Now that you understand the YOOX and Net-a-Porter connection, you can shop smarter—whether you’re after luxury trends on Net-a-Porter or designer discounts on YOOX. Happy shopping!
