Zulily Competitors and Alternatives: Similar Shopping Experiences

Zulily Competitors: The Best Alternatives for Savvy Shoppers

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For years, deal-hunters and savvy moms knew zulily as the go-to online destination for daily flash sales on everything from boutique children’s clothing to unique home decor. Its sudden shutdown in late 2023 left many shoppers wondering what happened to zulily and searching for a new favorite place to score a bargain. The big zulily news is that the brand is not gone for good. After a period of uncertainty, the question of is zulily still in business has been answered: yes, zulily is back, now under new ownership.

Despite its return, the e-commerce landscape has shifted, and many former fans are now exploring the vast world of zulily competitors and alternatives. Whether you’re looking for the thrill of a daily deal, unique boutique finds, or simply deep discounts on your favorite brands, this guide will walk you through the very best zulily alternatives available today. We’ll explore established players, niche sites, and the apps that can help fill the void.

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The Zulily Story: A Quick Recap

Before diving into alternatives, it’s important to understand the context of Zulily’s recent journey. The brand, often misspelled as zulilly, built a loyal following with its unique flash sale model, offering a curated, ever-changing selection of products for a limited time. However, in December 2023, the company abruptly announced it was going out of business and began liquidation, leading many to believe zulily out of business for good.

This led to questions like, did zulily go bankrupt? The company entered into an "Assignment for the Benefit of Creditors" process, a formal alternative to bankruptcy. Many reports on why did zulily fail pointed to challenges with its long shipping times, intense competition, and shifting consumer habits in a post-pandemic market.

The story took a turn in early 2024. The answer to who bought zulily is Beyond Inc., the parent company of Overstock. This acquisition brought Zulily back online, promising a new chapter for the beloved brand. While the new iteration is still taking shape, many shoppers continue to seek out established zulily alternatives that offer a consistent and reliable experience.

What to Look For in Sites Like Zulily

The magic of Zulily wasn’t just about low prices; it was the entire shopping experience. When searching for stores like zulily, shoppers are often looking for a combination of specific features that made the original site so compelling.

  • Daily Deals and Flash Sales: The core of the Zulily model was the thrill of the hunt. The best flash sale sites like zulily replicate this excitement with new, time-sensitive deals dropping every day.
  • Curated & Boutique Finds: Zulily excelled at offering unique items you wouldn’t find at a big-box store. A great site like zulily will have a strong focus on boutique brands and one-of-a-kind products.
  • Deep Discounts: Shoppers came for the deals. The best websites like zulily offer significant markdowns on retail prices, especially in categories like fashion, kids’ gear, and home goods.
  • Focus on Family: Zulily was a haven for parents and especially considered one of the best shopping sites for moms. A good alternative will have a strong selection of kids’ clothing, toys, and family-focused home products.

Top Zulily Alternatives for Daily Deals and Unique Finds

If you’re looking for a direct replacement for your daily Zulily scroll, these platforms offer the most similar experience. They are the top-tier sites similar to zulily that have mastered the art of the online flash sale.

Rue La La

Rue La La is a members-only flash sale site that offers premium and luxury brands at a significant discount. It’s one of the most well-known websites similar to zulily, focusing heavily on designer fashion, accessories, and travel experiences. When considering zulily vs rue la la, Rue La La typically features higher-end brands, but its daily boutique model and "Final Sale" sections will feel very familiar to Zulily fans.

Gilt

Owned by the same parent company as Rue La La, Gilt operates a nearly identical model but is exclusively focused on the luxury market. If your favorite part of Zulily was discovering designer zulily dresses or high-end zulily shoes at a steal, Gilt is an excellent destination. It provides that same "insider access" feel to coveted brands for men, women, kids, and home.

Jane.com

For many, Jane.com (often just called Jane) is the closest spiritual successor to the original Zulily. It’s a boutique marketplace that features daily deals from thousands of sellers, many of them small businesses. This is the perfect place to find trendy zulily clothing styles, personalized gifts, and cute kids’ apparel. Jane excels in the same niche that made Zulily a hit with moms, making it a top answer for anyone searching for websites like zulily and jane. In the zulily vs jane debate, Jane often wins for its support of small businesses and its vast, eclectic collection of affordable, on-trend items.

QVC & HSN

While they operate differently with a strong video commerce component, QVC and HSN are titans of the daily deal world. Their "Today’s Special Value" (QVC) and "Today’s Special" (HSN) are essentially 24-hour flash sales on a star product. These platforms offer an enormous range of products, from kitchen gadgets to fashion and beauty, often with exclusive bundles you can’t find anywhere else. They are fantastic online stores like zulily for shoppers who enjoy product demonstrations and a wide variety.

Wayfair & Overstock

If your primary reason for visiting Zulily was for home goods, then Wayfair and Overstock should be at the top of your list. These are premier home decor sites like zulily, offering a staggering selection of furniture, rugs, lighting, and decor. Overstock, now under the Beyond Inc. umbrella with Zulily, is particularly known for its great deals and frequent sales events that can rival a good zulily clearance sale.

Niche Alternatives for Your Favorite Zulily Categories

Sometimes, the best alternative is a specialist. If you shopped at Zulily for a specific category, these sites can fill that niche perfectly.

  • For Kids & Baby: Zulily was a goldmine for children’s items. The best kids clothing sites like zulily include direct-to-consumer brands with great sales sections, like Hanna Andersson and Primary.com. For toys, keep an eye on deal sites like Fat Brain Toys’ sale section, which often features unique and educational zulily toys.
  • For Women’s Fashion: To replace your fix of zulily dresses and apparel, explore off-price retailers like Nordstrom Rack, Saks OFF 5TH, and T.J. Maxx’s website. They offer a similar treasure-hunt experience with deep discounts on well-known brands.
  • For Home Goods: Beyond the big players like Wayfair, sites like Joss & Main and Birch Lane (both part of the Wayfair family) offer more curated, style-specific selections that can help you find those special zulily home goods you loved.

Exploring Daily Deal Websites and Discount Shopping Apps

The desire for a good deal extends beyond a single website. The landscape of daily deal websites is vast, with many platforms offering curated deals on everything from local services to electronics.

Furthermore, the mobile experience is key. For those who loved browsing on their phone, there are many discount shopping apps that provide a similar experience. Exploring apps like zulily can lead you to platforms like The Krazy Coupon Lady app for deal aggregation or the Honey browser extension for automatic coupon codes. A website like zulily often has a companion app, so be sure to check the app stores for your favorite retailers to get notifications on the latest sales. Whether you’re looking for a broad platform or a niche like zulily, the options are more plentiful than ever.

Frequently Asked Questions

What happened to zulily?
Zulily ceased operations and went into a liquidation process in December 2023. However, in early 2024, its brand and assets were purchased by Beyond Inc. (the parent company of Overstock), and the website has since been relaunched.

Is zulily still in business?
Yes, Zulily is back in business. It was acquired by Beyond Inc. and its e-commerce site is now active again under this new ownership.

Who bought zulily?
Beyond Inc. acquired the Zulily brand name and intellectual property in March 2024. Beyond Inc. is also the parent company of other e-commerce brands, including Overstock.

What are the best sites like zulily?
Some of the best and most popular alternatives include Jane.com for boutique deals, Rue La La and Gilt for designer flash sales, and QVC or HSN for a broad range of daily special offers.

Why did zulily fail initially?
While there’s no single official reason, reports and industry analysis pointed to several factors, including increased competition from platforms like Amazon and Shein, supply chain issues leading to long shipping times, and a decline in discretionary spending by consumers.