When it comes to selling online, there are a lot of options to choose from. But, when it comes to selling handmade goods, two of the most popular platforms are Etsy and Instagram. So, which one is right for you?
Etsy is a great platform for those who are looking to sell handmade or vintage items. They have a large audience of potential buyers and offer a lot of features that make it easy to sell your products. However, Etsy does have some downsides. For example, their fees can be high, and they may not be the best platform for those who are just starting out.
Instagram, on the other hand, is a great platform for those who are looking to sell products that are visually appealing. Because it is a visual platform, it gives you the opportunity to really show off your products. And, because it has a large user base, you can reach a lot of potential buyers. However, one downside of selling on Instagram is that there is no built-in payment system. This means that you will need to find another way to accept payments from your customers.
So, which platform is right for you? It really depends on what you're looking for. If you're looking for an easy-to-use platform with a built-in payment system, then Etsy is probably the better option. If you're looking for a platform that is more visual and has a larger user base, then Instagram might be the better choice.
In this article, we will go through things you need to know.
Let's dive right in.
Comparing Instagram and Etsy
When it comes to selling online, there are many platforms to choose from. Two of the most popular are Instagram and Etsy. Both platforms have their pros and cons, so it's important to choose the one that's right for you and your business. In this article, we'll compare Instagram and Etsy so you can make an informed decision about which platform is right for you.
Functionality
Instagram is primarily a visual platform, while Etsy is more focused on selling products. This means that, if you're selling products that are visual in nature (e.g., art, jewelry, etc.), Instagram may be a better platform for you. On the other hand, if you're selling products that are less visual in nature (e.g., books, vintage items, etc.), Etsy may be a better platform for you.
Selling on Instagram
If you're selling on Instagram, you'll need to set up a business account and enable shopping. Once you've done that, you can start creating product posts and tagging them with the relevant product information (e.g., price, size, etc.). When someone clicks on a product tag, they'll be taken to a product page where they can learn more about the product and purchase it. One of the benefits of selling on Instagram is that you can reach a large audience through hashtags and product tags. However, one of the downsides is that there's no built-in payment processing, so you'll need to use a third-party service like PayPal or Square. Additionally, Instagram does not currently allow you to create a standalone website, so you'll need to drive traffic to your Instagram page if you want to sell products.
Selling on Etsy
If you're selling on Etsy, you'll need to set up a shop and list your products. Etsy has built-in payment processing, so you don't need to use a third-party service. Additionally, Etsy allows you to create a standalone website, so you can drive traffic to your Etsy shop from your website. One of the benefits of selling on Etsy is that it's easy to set up and start selling. However, one of the downsides is that you may have difficulty standing out from the competition. Additionally, Etsy takes a cut of every sale you make, so you'll need to factor that into your pricing.
Other Considerations
When choosing a platform for selling online, there are a few other things to consider. First, consider the fees associated with each platform. Etsy charges a listing fee and a transaction fee, while Instagram does not currently charge any fees. Second, consider the payment methods each platform supports. Etsy supports PayPal, credit cards, and Etsy gift cards, while Instagram only supports PayPal and credit cards. Finally, consider the audience you're trying to reach. If you're selling products that are visual in nature, Instagram may be a better platform for you. If you're selling products that are less visual in nature, Etsy may be a better platform for you.
FAQs About Selling on Instagram vs Etsy
Are you a creative entrepreneur looking to start selling your products online? If so, you may be wondering whether you should sell on Instagram or Etsy. Both platforms can be great places to sell handmade goods, but they each have their own unique benefits and drawbacks. In this article, we'll compare selling on Instagram vs Etsy so you can decide which platform is right for you and your business.
What is the difference between selling on Instagram vs Etsy?
The main difference between selling on Instagram vs Etsy is that Etsy is an ecommerce platform specifically designed for selling handmade goods, while Instagram is a social media platform that can be used for selling products but doesn't have all the same features and tools as Etsy. For example, on Etsy, you can set up a shop and list your products for sale, while on Instagram you can post pictures of your products and include links to where people can buy them.
What are the benefits of selling on Etsy?
Etsy is a great platform for selling handmade goods because it's specifically designed for that purpose. It's easy to set up a shop and list your products, and there's a built-in audience of people who are already interested in buying handmade goods. Etsy also has a lot of features and tools to help you run your business, such as marketing tools, shipping labels, and payment processing.
What are the benefits of selling on Instagram?
Selling on Instagram can be a great way to reach a wider audience for your products, since there are millions of people using the platform. Instagram also allows you to connect with potential customers and build relationships with them, which can be beneficial for sales. Additionally, selling on Instagram is usually free, while Etsy charges listing fees and takes a percentage of each sale.
What are the drawbacks of selling on Etsy?
One of the main drawbacks of selling on Etsy is that it can be competitive. Because it's such a popular platform, there are a lot of sellers vying for buyers' attention. Additionally, Etsy charges listing fees and takes a percentage of each sale, so there are some costs associated with selling on the platform.
What are the drawbacks of selling on Instagram?
The main drawback of selling on Instagram is that it's not an ecommerce platform, so it doesn't have all the same features and tools as Etsy. For example, you can't set up a shop on Instagram, and there are no marketing or shipping tools. Additionally, Instagram doesn't have a built-in audience of people interested in buying handmade goods, so you'll need to work harder to find potential customers.
Should I sell on Etsy or Instagram?
There's no easy answer to this question, as it depends on your specific business and goals. If you're selling handmade goods and you're looking for an easy-to-use platform with built-in marketing tools and a ready-made audience, Etsy may be a good option for you. However, if you're selling products that are not necessarily handmade and you're looking to reach a wider audience, Instagram may be a better option. Ultimately, it's up to you to decide which platform is right for you and your business.
Conclusion
When it comes to selling online, there are many platforms to choose from. Two of the most popular are Instagram and Etsy. Both platforms have their pros and cons, so it's important to choose the one that's right for you and your business. In this article, we've compared Instagram and Etsy so you can make an informed decision about which platform is right for you.
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